True; Derives from my father, who gave me my last name Trujillo. My dad was a man of integrity, full of love, and deeply dedicated to his work. He found great joy in serving others and making sure his clients felt seen, heard, and taken care of. He was honest, loyal, and always showed up with heart. True to his work, and true to the people he served. That spirit lives on in me and in everything I create. Kefi is a Greek word that embodies a feeling of joy, passion, and high spirits. It's the uplifting sense of happiness and enthusiasm. These words are the essence of what I strive to instill in my photography.  Therefore, I welcome you to TrueKefi.